At the barber shop we carried all sorts of pomades and hair care products but no beard products. My wife was actually the first to introduce me to a beard product. It was from Bed Bath and Beyond. The ingredients were mostly words I did not understand with a water base. It was more like a lotion consistency, and it felt like I had shampoo left in my beard. After experimenting with many brands, I got tired of shopping for something good. I wanted something that had natural butters and oils that were actually beneficial for the skin and hair while also providing a hold / styling component. So, I decided to start making my own. Somehow the process became an obsession. It is very insightful to be able to test your own products. That way you know where to make the adjustments in the formula. After years of development, I finally had a product I would call complete, and it became part of my beard care / maintenance routine. Now that I am myself a “bearded barber” with a well-groomed beard, a large number of bearded patrons insisted that I be their barber. Which is funny, because at the time it was one of my fellow barbers that was shaping my beard. I started gaining even more knowledge by cutting and shaping different types of beards. I was also learning what products my clients were using as well as their beard care routines. Needless to say, my clients were also curious of my grooming routines and my product choices. It was then that my own product started being introduced into and used by the public. I was able to see the result of my product not only in my semi-wavy beard but also straight hair beards and tight curly beards. From there the rest is history, as they say.